![]() ![]() Yoovidhya's heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets. Red Bull is sold in a tall and slim blue-silver can. Originally available only in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added in 2013. The company's English slogan is "Red Bull gives you wings". ![]() Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project. ![]()
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